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The alignment will give Dior, which does not have e-commerce in the U.S., another way to reach shoppers. The French luxury label has also partnered with four influencers — Camila Coelho, Yoyo Cao, Melina Matsoukas and Mia Moretti — to model the new collection and share what they most “j’adior,” aligning with the popular J’adior slingbacks the company is bringing in new colorways this season. Retail prices range from $790 to $2,290. All assets promoting the pop-up will include the girls in spaces that inspire them. Each of the four has quite a reach. The Brazilian-born Coelho alone has nearly 6.2 million followers on Instagram and 2.9 million fans on Facebook. In three years Cao, who is better known as @yoyokulala, has established herself as one of Singapore’s most internationally recognized social media personalities. Last year, she expanded her base by starting her own collection and e-commerce site. A two-time Grammy winner, Matsoukas directs music videos, television shows and commercials, having worked with Beyoncé, Rihanna and Nike among others. Moretti, a DJ, is another in-the-know personality and Katy Perry’s friend. Moretti will help kick off the invitation-only music series “Tuesdays at Henry Hall” in New York on June 20 along with The Dolls and Margot.
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Former New Look owner Apax goes bargain-hunting for Shop Direct New Look and Phones 4U's former owners have tabled bids for Shop Direct despite worries over consumer confidence, Sky News learns. Image: Shop Direct includes the Littlewoods brand A former owner of New Look is among a sparse field of bidders for the online retailer Shop Direct as its price tag and concerns about consumer confidence erode investors' appetite to buy the company. Sky News has learnt that Apax Partners, which was a joint owner of New Look before selling it in 2015, and BC Partners, whose former investments include Phones 4U, tabled indicative offers for Shop Direct last week. At least one other party is understood to have lodged a bid for the company, which is owned by the reclusive twins whose assets also include the Telegraph newspapers and London's Ritz hotel. However, the bidders are said to have been outnumbered by the private equity groups which had held talks with Shop Direct but decided against making offers. Advent International, Carlyle, Cinven, CVC Capital Partners and Permira are all understood to have decided not to bid. Shop Direct has seen its profits soar in recent years, but suitors have in recent weeks developed concerns about the company's reliance on revenues from its vast consumer credit arm. Sources cautioned that the buyout firms which decided not to bid for Shop Direct could return to the fray if the Barclay brothers lower their target price from the roughly £3bn they are said to be seeking. Shop Direct is comprised of the Littlewoods business that the Barclays acquired 15 years ago, and the Very brand, which has demonstrated rapid growth as consumers switch to purchasing many items on digital channels.
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